News: Being Ernest
New Partnership: know.haus x Being Ernest
Building the operating model for Creator Marketing
Creator Marketing is no longer a niche. In some companies, it already accounts for more than 50% of the digital media budget. And even where it doesn’t, it’s growing fast. With growth comes complexity and the need to ensure budgets are not wasted.
Being Ernest, founded by Antoine Hery, is one of the few advisories fully dedicated to Creator Marketing. With experience from Meta, Beiersdorf and the global creator ecosystem, Antoine brings a deep understanding of the space and a clear ambition:
We take Creator Marketing seriously.
We are supporting and partnering with Being Ernest to support organizations in taking the next step: turning Creator Marketing into a structured, measurable, and scalable part of the marketing system.
At know.haus, we bring the complementary capabilities: operating model design, tooling strategy, training concepts, and growth steering.
Our joint focus lies on: Building Creator and Influencer Marketing Strategies that actually scale.
We believe Creator Marketing needs more than a playbook. It needs an operating model.
And we’re here to help build it.