We know
growth.

know.haus combines top-tier marketing consulting with operational growth leadership

Trusted by leading and fast-growing brands around the world

We know our marketing disciplines in depth.

Six disciplines, rooted in data and AI.

01 / Commercial Analytics
Covers
  • Marketing Mix Models
  • Customer Segmentation
  • Lead Management

Our team combines top-tier consulting with operational growth leadership

A smiling man in a business suit sitting at a desk in a modern office with a staircase in the background.

Jan Hildebrand
Managing Partner

McKinsey, Jr. Partner, Leader Digital Marketing
Rocket Internet / Groupon, Local CMO
Interim CMO / Commercial Lead
AMES Foundation, Co Founder

A young man in a blazer and t-shirt standing in a modern indoor space with shelves and a blackboard in the background.

Dr. Richard Li
Partner

McKinsey, Jr. Partner, Leader AI in Marketing
AI & MarTech Entrepreneur
PhD in Computer Science

A man with short dark hair and a slight beard, smiling, wearing a dark sweater, standing in a brightly lit modern indoor space with large windows and a high ceiling.

Axel Puhlmann
Associated Partner

SportScheck, VP Marketing
McKinsey, Brand, Growth & Insights Expert
D2C Entrepreneur

See more of the team

Case studies that created value and growth

Growth Operating Model

New media and marketing operating models: agency models and selection; international planning and measurement; digital acceleration

Beiersdorf Volvo Breuninger Loqu

Data-Driven Performance

Marketing Mix Models (MMM), Performance Deep Dives and optimizations; Lead Scoring and Activation

Holy Beiersdorf Floryn Pandero

Leadership Academy

Best-rated top management education in digital marketing, marketing data and AI in Marketing

L'Oreal Nestle Frankfurt School of Finance and Management

Brand and Purpose for Growth

Purpose workshops and definition, Brand Architecture, Brand Strength and Campaign Planning

Indus ab in den urlaub WP Holding IU
know.haus AI-Intelligence Spine

We built our own set of AI agents to accelerate all solutions and delivery

know.haus / contribution-model
Contribution by channel · modelled, not last-click
TV25.8%
Paid search21.4%
Paid social16.9%
Radio10.7%
Retail mediaest.
Modelled contribution Estimate, flagged in the model

Retail media arrived in aggregate, so its contribution stays an estimate. That flag ships with the deliverable instead of being smoothed over.

Weekly reporting run · who does what
1Pull spend and sales from five sourcesAgent
2Reconcile currencies and market calendarsAgent
3Flag anomalies against the model baselineAgent
4Read the flags, decide what movesYour team
5Write the decision back into the planAgent

Four of five steps run without a person. Step four stays human on purpose, because a budget shift needs an owner with a name.

Recommendation review · judging the output, not building it
Agent output Move 12% of Q3 budget from prospecting to retention
Based on 30 months of history across six markets.
Holds when the two strongest promotion periods are removed.
Retail media contribution is an estimate, so the upper bound is soft.
Approve Send back with a question Reject

The skill we teach: which of these three, and why

Executives do not need to build agents. They need to spot the one line in an output that should stop an approval.

We deliver our services differently from traditional management consulting firms

01 / 04

Expert Partner - Guaranteed

The senior experts you meet are the ones who do the work. Deep partner involvement is guaranteed from day one to final delivery.

02 / 04

No Pyramid. We Operate in Columns

Traditional consulting runs on pyramid economics. We run on specialist columns — lean, expert-led, and scalable through our own AI agents and productized delivery models.

03 / 04

100% Implementation-Proof

We don't just advise, we build. Every recommendation is designed to be immediately actionable, with operational support to make it stick in your organization.

04 / 04

Tailored - No Overhead, No Cross-Selling

No unnecessary overhead and no cross-selling pressure. Every engagement is scoped for your reality, not ours. Boutique flexibility, enterprise-grade rigour.

We know growth.

Let's discuss