We know
growth.

know.haus | we are a boutique consultancy focusing on growth

The know.haus started in 2019 to help deliver incremental growth through blending marketing architecture, arts and craft. We design world-class, digitally native marketing operating models, rooted in analytics, data and technology. We involve senior experts, run scalable trainings and enable marketing organizations with implementation-ready solutions.

We take inspiration from the Bauhaus, founded in 1919. This German art school combined craft, architecture, and fine arts. The word stems from the term “Bauhütten”, the place where all involved parties to build cathedrals came together. Only in collaboration could they achieve something magnificent.

New Partnership: know.haus x Being Ernest
Building the operating model for Creator Marketing

 Creator Marketing is no longer a niche. In some companies, it already accounts for more than 50% of the digital media budget. And even where it doesn’t, it’s growing fast. With growth comes complexity and the need to ensure budgets are not wasted.

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We create value by transforming global brands for growth

  • Gray text that says Beiersdorf.

    Digital media, advertising technology and agency operating model

    #media #digitalfirst #agencypitch #technology

  • Global digital media, productivity and test & learn at global scale

    #media #automotive #test&learn

  • Experiential top management education

    #executiveeducation #interactive-game #marketing-data

We accelerate growth for ambitious fast-growing brands

  • Leveraging the effects of integrating brand with performance marketing

    #brand-equity-model #brand-performance #brand-playbook

  • Interim CMO and growth team

    #growthroadmap #sales #valuecreation-strategy

  • Supporting due diligences with rapid growth assessment

    #growthcheck# brandcheck #consumer-perspective

Let´s talk about your growth aspirations!

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We know our marketing disciplines in depth

    • Purpose, CSR, positioning

    • Brand architecture, -portfolio

    • Brand performance playbook

    • Growth assessment, value creation strategy

    • Omnichannel strategy

    • International go-to-market

    • Marketing organization

    • New agency models, vendor selection

    • Marketing technology

    • Digital marketing and media

    • Customer experience strategy

    • CRM/CLV strategy

    • Budget sizing and allocation

    • Marketing KPI cockpit

    • Performance steering

We combine top-tier consulting with operational growth leadership

A smiling man with light-colored hair and a beard, wearing a dark blazer and white shirt, sitting indoors with modern architectural elements in the background.

Jan Hildebrand
Managing Partner

Rocket Internet / Groupon, Local CMO
McKinsey, Associate Partner
AMES Foundation, Co Founder

#DigitalMarketing #PerformanceMarketing #MarketingTech

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Richard Li
Partner

AI & MarTech Entrepreneur
McKinsey, Expert Associate Partner
PhD in Computer Science

#AI/GenAI #Personalization #MarTech #Consumer

A smiling man with short dark hair and stubble wearing a dark sweater, standing in a bright indoor space with large windows and wooden beams.

Axel Puhlmann
Partner

SportScheck, VP Marketing
McKinsey, Brand, Growth & Insights Expert
D2C Entrepreneur

#Brand #Growth #CRM/CLV #Analytics #Retail

Our Team

Talk to one of our experts

Contact us