Case Study

AI-powerd Marketing and Commercial Audit & Due Diligence

AI agents have cut the legwork of a commercial due diligence or a marketing audit from weeks to days.

A commercial due diligence or a marketing audit on a consumer business asks one question in many forms: how much of this company's growth is repeatable, and what does the next euro of marketing buy? How solid and loyal are the customer cohorts? How sophisticated are the operations?

A large part of the analysis is needed to gather and structure the data. Exporting ad accounts, reconciling spend against revenue, cleaning transaction data, building cohort tables.

We now build agents to help with data assembly and structure.

4 steps.
Agents support at every step, individual judgement makes the difference

Assembly

Pulling accounts, reconciling spend against revenue, checking tracking, running our channel checklists across all growth activity.

Agents support data handling.

Interviews

Going into the details of the operations today, understanding beliefs, strengths, challenges, decisions, and priorities.

Agents help to capture and structure insights.

Model building

Coding agents write and run the analysis: cohort and CLV models, propensity models, saturation curves. Output is code in a repository, versioned and reviewable line by line.

Judgement

Reading of the result and the recommendation. This is where individual expertise still is required and makes all the difference.

  • "This was very good work. The model on the cohorts and CAC sensitivity was exactly what we needed"

    -- Partner VC

  • “We observed immediate efficiency improvements after the implementation plan was executed.”

    -- Head of Marketing

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    -- Procurement Lead

Flexibility

We can assess the data readiness for a fast audit with our quick framework. If the data is available, audit results come within 1-2 weeks.

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